ALL ABOUT THE CAMPAIGN
The world needs more rebels. People willing and able to break the status quo. Who question the big truths. And do things differently. That's why, in a year when the birth rate has fallen to a record low, we want to encourage people to bring more rebels into the world. We have done so with Noche de Amor (Silent night), a very special version of one of the most popular carols in history.
THE ARTISTS / RAPHAEL & MARÍA YFEU
ABOUT
Encouraging people to bring rebels into the world is no easy task. That's why we turned to one of the country's most legendary voices: Raphael.
A historic talent accompanied by María Yfeu, an emerging artist ready to challenge the national scene.
Two rebels joining forces to bring many more into the world.
THE AGENCY
ABOUT
Wunderman Thompson Spain is an agency with offices in Barcelona and Madrid bringing together creativity, strategy and data to drive business and generate valuable relationships between brands and consumers.
It forms part of the WPP group, a world leader in Marketing Communications that operates in 90 countries around the world.
THE DIRECTOR / LA SISTER
ABOUT
La Sister is a highly intuitive director who combines reality and fantasy to create a unique visual style. The images of her head constantly mutate, creating an elegant and avant-garde atmosphere.
The filmmaker shares her passion for directing between film and advertising, two worlds in which she loves to collaborate and take risks to enhance the narrative and aesthetic value of stories that need to be told.
So when we had to dress up our carol with images, we knew that La Sister's vision was perfect for the challenge.
WILD POSTERING
ABOUT
Photography also captures the campaign. A series of images of Scalpers garments taken on silent nights that turn into love.
There is no sound, but passion can be heard just as clearly as in the carol.
THE LINGERIE
ABOUT
On the occasion of the Night of Love campaign, we are launching a special limited edition lingerie pack. This year we have reached a historic low birth rate. We invite you to spend a real Night of Love. The world needs more Rebels. Available for Scalpers Man & Woman.
